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Forked Lightning
Racquet Club
As the foundation was being poured for the construction of Santa Fe's newest racquet sports complex, Forked Lightning Racquet Club approached us to assist with building the foundation of their marketing strategy and brand.
Our team has been there every step of the way to establish Forked Lightning Racquet Club as the premium destination for indoor & outdoor racquet sports in Santa Fe.
SERVICES PROVIDED
Branding
Email Marketing
Graphic Design
Logo Design
Photo & Video
Strategic Planning
Website Design & Development
Forked Lightning needed an eye catching logo paired with a dynamic website to drive early memberships from the start of the club's construction.
Our team designed this logo to marry racquet sports with a lightning bolt, leveraging a play on the name to create a unique mark perfect for establishing a presence in Santa Fe. The website was designed with a local audience in mind, showcasing construction updates, future club amenities, and an easy way for players to sign up for membership. We also leveraged the website to tell the story of the club's partnership with First Serve-New Mexico, a local non-profit supporting Santa Fe's youth.
Forked Lightning leveraged our EMP360 strategy to drive more memberships through a targeted marketing approach.
Combining the power of customer acquisition emails, social & OTT retargeting, and direct mail, we've been able to drive more website traffic and new sign-ups to help them meet their membership goal ahead of the club's Fall 2025 grand opening.
Having a consistent brand presence in the local community is crucial for building brand awareness and trust. Our team has crafted numerous collateral pieces to create branding synergies across all marketing channels, including print, event marketing, digital and video.
Our team custom illustrated and designed this poster for Forked Lightning Racquet Club’s opening gala, grounding the artwork in the structures of the club.
We incorporated Santa Fe's natural forms, regional colors, and landscape references to create a clear sense of place. The final illustration set the visual direction for the event and became the basis for the design system.
Our team provided on-site photo & video services at the 2024 FSNM & FLRC Gala. When rainy weather took us indoors at the last minute, our team used that as an opportunity to enhance the theme of "perseverance" in the event recap video.
