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Hitachi Construction
Machinery Americas
A global brand like Hitachi Construction Machinery Americas deserves a cohesive, high-quality visual identity across all of their design needs. Our team has delivered on that need through a wide range of projects that help HCMA stand out from the competition.
SERVICES PROVIDED
Branding
Graphic Design
Logo Design
Photo & Video
Visual Identity
Connecting with audiences through custom illustrations.
Our team has designed numerous hand-drawn illustration graphics, including the watercolor series shown above, the Diesel Queen backdrop, and the Stories From Across the Land digital emblem. These highly-curated designs showcase our ability to think outside the box when it comes to HCMA’s custom needs.
HCMA was looking to bring a new podcast concept, Trailer Talk, to life. They needed to create a memorable logo that resonated with their construction audience, while tying in subtle podcast and brand elements.
Our team delivered over 15 unique concepts, and through client feedback and additional revisions, we landed on a logo that brought together the HCMA brand with subtle nods to the podcast itself.
With the completion of a brand-new US Headquarters office, HCMA wanted to have engaging welcome & product banners scattered throughout their office space.
With an emphasis on increasing their digital presence through various industry online publications, our team helped create eye-catching display ads to help HCMA stand out online.
New brand acquisition = new branding opportunities.
As part of a business acquisition of ACME Lift, HCMA approached our team to develop the logo and initial website assets for the new re-branded company, ACME Flex. This new brand needed to feature HCMA colors but also have its own distinct look and feel from the parent company.
Our team went to work to design over 20 initial logo concepts for the new brand. The final logo selection features thoughtful typography paired with a unique chevron mark that will be used across all ACME Flex branded designs. The chevron is a visual symbol for flexibility a key part of the brand’s identity.
Brochures fit for a premium brand.
HCMA tasked our team with a complete redesign of their existing brochure collateral for their entire product line-up. We created over 20 unique product brochures, plus designed additional Spanish and French translated brochures.
These updated brochures reflect HCMA's dedication to ensuring their marketing collateral stands out from the competition. The brochures feature unique designs that highlight the product's premium features with bold, eye-catching copy and dynamic imagery.
As part of a dealer relations campaign, HCMA wanted to design a calendar that dealerships could brand to themselves and give away to their local customers. Our team designed a calendar that featured photography taken by dealerships across the country, thoughtfully called #HitachiInTheWild.
