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InfoRide
InfoRide is a startup app designed to connect Millennial and Gen Z consumers with local dealership inventory through a swipe-based experience that feels familiar and engaging.
From the very beginning, our team played a key role in shaping InfoRide’s direction—helping to define the business model, target audience, marketing strategy, app UI/UX, and launch plans for both dealers and end users.
SERVICES PROVIDED
Branding
Graphic Design
Photo & Video
Strategic Planning
Visual Identity
Our team crafted the complete brand identity for InfoRide—developing the messaging, tone, and visual style used across all collateral, including the App Store presence.
We also produced a series of video assets tailored to both consumer and dealership audiences, highlighting InfoRide’s unique value and key selling points.
Pairing younger audiences with a relatable mascot.
The Geico lizard, the CarFax fox, the Liberty Mutual emu – why do these companies choose to represent their brand with animal mascots? A mascot gives the brand a voice, expresses its personality, and makes it more relatable to customers.
As an app designed to connect buyers with car dealerships, InfoRide was designed with a younger audience in mind. Our friendly hand-drawn gator serves to connect with the InfoRide audience and reinforce the tone of the app as a gamified shopping experience.
We tapped into our strategic connections in the automotive space to secure a feature for InfoRide in Automotive News, the industry's leading publication. This exposure helped establish credibility with potential dealership partners and positioned InfoRide as a serious player in the market.
