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Nightingale Biotech
As a start-up in the medical tech industry, Nightingale Biotech needed to establish a brand, complete with the development of a dynamic logo and the creation of core visual identity elements.
Through creative brainstorming of various ideas to combine the medical industry with the nightingale bird, our team delivered a one-of-a-kind logo that perfectly blends both elements.
SERVICES PROVIDED
Branding
Logo Design
Visual Identity
Building off the logo, our team rounded out the visual identity of the Nightingale brand by defining the typography and color palette that would make it stand out from their competitors.
These elements, in addition to logo usage guidelines, were provided to the client as a brand manual to ensure visual consistency as they moved forward with the creation of their own branded documents and merchandise.
Collateral designed to stand out.
Every time we collaborate with our clients on a branding project, we ask them this important question: what does your competition look like? When we asked our clients at Nightingale, it was clear that most of the brands in health care look the same—same colors, same fonts, same stock photos.
So, we created something different. An angular, geometric logotype and bright orange accent color were chosen to help Nightingale Biotech stand out among their competitors. This is the visual identity that we applied to their printed collateral.
